Trust is Multi-faceted

I have been studying trust for several decades, teach it in corporate and academic settings, and have written four books on it.

Trust such a common word that it is used numerous times a day without thinking. Just listen to the advertisements on TV and you will hear the word trust in the majority of them.

Many people have a misconception about the concept of trust. They think of trust as a singular concept when the word is used in daily conversation. They picture it as a kind of bond between them and another person.

It takes on a singular connotation: either they trust another person or do not trust them at some level right now.

The way I get groups to think about trust at a deeper level is by asking them point blank what the word means. There is always a kind of pause and awkward silence for…

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