If we talk about people, one of the first thing that come to my mind is the theme of motivation.
What motivates us?
The most amazing experiences one can have most of the times are based on the high level of challenge we have faced, the incredible results we’ve achieved or the unimaginable or unexpected pleasure that we’ve sensed.
And I am talking about “experiences”, not about the overall compensation, as that one may include, or not, all kinds of extrinsic motivation.
These days every company is concerned about Customer Experience (CX), User Experience (UX), Digital Transformation or Digitization (DT) and, although many do not even have a concrete idea about what they are talking, those who know consider that, above all, it is fundamental to provide customers with a outstanding experience so they will come back for our solutions, whether products or services, without the need of great marketing efforts.
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